WCEO RADIO STATION
Location: Columbia, SC

Local talk radio station, WCEO "The Boss", requested a text based logo that would feature the station's call letters and station address. They also wanted to the station's nickname "The Boss" to be prominently displayed as well as the station's slogan.

We used a bold black for the call letters and station address to give those pieces prominence, and displayed the nickname of the station, "The Boss", in outline to make it stand out by differentiation. The end result was a product that WCEO has used to brand itself on t-shirts, building signs and more.

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