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JORDAN'S
MODERN BRIDE & GROOM
Location: Columbia, SC Jordan's Modern Bride & Groom needed a logo that could appeal to a diverse demographic. Since they serve both brides and grooms, they needed a logo that reflected the femininity of a bridal gallery, and also the subtlety and understatedness normally associated with grooms. We decided to use aesthetically appealing cursive fonts to give it a feminine feel, while employing the understated elegance of a black, white and grayscale color palette. The interlocking wedding bands were also added to emphasize the equal treatment of the bride and the groom. The finished product can be seen in use on Jordan's website Jordan's Website |
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